Business pathway
STEP INTO THE WORLD OF BUSINESS WITH OUR BUSINESS PATHWAY COURSE
Curious about how businesses work and the careers they create? The Business Pathway Course introduces high school students to foundation business concepts and career pathways through a focused, hands-on 5-week program. Students explore how businesses operate, innovate, market, manage finances, and lead responsibly, while building skills that apply across a wide range of industries.
Through five thematic modules—including entrepreneurship, marketing and branding, finance basics, leadership, and ethics—students develop critical thinking, financial literacy, communication, and collaboration skills. The course emphasizes real-world connections, helping students explore business-related careers and understand how foundational business knowledge connects to college majors and future opportunities.
Designed to support early career exploration, this course helps students build confidence, awareness, and readiness for future coursework, internships, and entry-level roles in business and related fields.
KEY TOPICS
This course introduces students to foundational business concepts and career pathways through five thematic modules:
-
Purpose and functions of businesses
Key business terminology (profit, revenue, expenses, products, customers)
Types of business ownership
Overview of business-related careers
-
Entrepreneurship and innovation concepts
Characteristics of successful entrepreneurs
Opportunity recognition and problem-solving
Business models and revenue generation
-
Marketing fundamentals and the 4 Ps (Product, Price, Place, Promotion)
Branding and brand identity
Digital and social media marketing strategies
Marketing-related career options
-
Basic accounting principles (income, expenses, profit, loss)
Personal vs. business finance
Budgeting and introductory investing concepts
Financial and accounting career pathways
-
Leadership styles and qualities
Business ethics and ethical decision-making
Corporate social responsibility (CSR)
Business impact on society and communities
Why Choose This Course?
-
Critical thinking & problem-solving
-
Entrepreneurial mindset & opportunity identification
-
Financial literacy & basic budgeting skills
-
Marketing & branding analysis
-
Communication & presentation skills
-
Ethical reasoning & leadership awareness
-
Collaboration & teamwork
-
Self-reflection & career exploration
Career and Degree Connections
This course supports early career exploration and preparation by helping students:
Identify business-related career paths such as entrepreneurship, marketing, finance, accounting, management, and leadership roles
Understand how foundational business skills apply across industries
Connect course concepts to potential college majors and degree pathways, including:
Business Administration
Marketing
Finance
Accounting
Entrepreneurship
Management and Leadership
Build readiness for future coursework, internships, and entry-level business roles

